Haircare solutions startup Traya slipped into the red in FY25, reporting a net loss of INR 22.5 Cr, compared to a profit of INR 8.8 Cr in FY24, even as its revenue witnessed strong year-on-year growth.
Revenue Jumps 43% In FY25
Traya’s operating revenue surged 43% YoY to INR 338.4 Cr in FY25, up from INR 236 Cr in FY24, driven by continued scale-up in product sales.
A breakdown of revenue shows:
- Drug-topical category emerged as the largest contributor, generating INR 113.7 Cr, accounting for 33.6% of operating revenue
- Ayurvedic supplements followed closely, contributing around 31% of total operating revenue
Including other income of INR 4.6 Cr, Traya’s total income increased 44% YoY to INR 343 Cr in FY25. Other income comprised profits from sale of investments, fixed deposit interest, and income tax refund interest.
Costs Rise Sharply, Impacting Profitability
Despite robust top-line growth, rising expenses weighed heavily on profitability. Traya’s total expenditure climbed 60% YoY to INR 365.5 Cr in FY25, compared to INR 229 Cr in FY24.
Key expense highlights in FY25 include:
- Employee Benefit Expenses:
Jumped 134% YoY to INR 83.2 Cr, indicating aggressive hiring during the year - Purchase of Stock-in-Trade:
Stood at INR 80.8 Cr, accounting for 22% of overall expenses, up 37% YoY from INR 58.9 Cr in FY24 - Sales and Marketing Expenses:
Rose 41% YoY to INR 137.6 Cr, forming 38% of total expenditure, as the startup ramped up customer acquisition and brand-building efforts
About Traya And Market Position
Founded in 2019 by Saloni Anand and Altaf Saiyed, Traya specialises in personalised hair care solutions by combining ayurveda, dermatology, and nutrition to address hair loss and scalp-related issues.
The Mumbai-based startup sells its products through its mobile app, official website, and major ecommerce platforms such as Amazon and Flipkart.
Operating in the customised beauty and personal care segment, Traya competes with brands such as Arata, Vedix, SkinKraft, and Ravel Care. Recently, the founders claimed the startup has served over 8 lakh customers, with nearly 70% coming from non-metro cities.
Funding And Outlook
Since inception, Traya has raised approximately $12 Mn from investors including Xponentia Capital, Fireside Ventures, Kae Capital, Stride Ventures, and Whiteboard Capital.
While FY25 marked a setback on the profitability front, Traya’s strong revenue growth and expanding customer base indicate continued momentum. However, cost control and efficiency in marketing and hiring will be critical as the startup looks to return to profitability in the coming fiscal years.
